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MINNEAPOLIS — February 21, 2011 — Margaret Murphy, president of OLSON's one-to-one discipline OLSONdenali, has been promoted to president and COO of OLSON.
Murphy joined OLSON as president of OLSONdenali with the agency's June 2010 acquisition of Denali Marketing. In her new role she will work internally and externally to integrate the agency's expanded capabilities with all services without diffusing individual vertical disciplines.
"I have been fortunate to work with great employees and clients within OLSONdenali and now look forward to the opportunity to work more closely with teams across the entire agency," says Margaret Murphy, OLSON president and COO. "These are exciting times for OLSON and our clients, and we're all energized by our growth and new breadth of services and are ready to leverage those for everyone's benefit. The business impact our clients feel as they work with us across agency disciplines strengthens every day."
"It's no secret, we've had a busy year with organic growth and acquisitions in one-to-one, PR and mobile. As we put this all together, Margaret emerged as the natural leader to ensure we're delivering great work for clients at all points. Her first job is to fit these companies together to operate seamlessly as one," says Kevin DiLorenzo, OLSON CEO. "Margaret's success with OLSONdenali has shown she understands perfectly what it takes to propel client business upward and grow our organization. She is the perfect answer for our agency of the future—she's a great leader and operational thinker, and someone with deep vertical expertise, perspective and experience."
OLSON is one of the top 10 independent, full-service agencies in North America. The now 400-person-strong agency is dedicated to building and activating brand communities by combining insight, ingenuity and accountability. Holistic by design, OLSON aims to be the leading brand connection agency in the world by providing brand strategy, advertising, mobile, interactive, social engagement, public relations, design, media and one-to-one for the world's most respected brands. For more information, visit www.oco.com, join us at facebook.com/OLSONagency and follow us on Twitter @OLSONagency.