In 2002, MyThum was one of the first companies in North America to be granted access to multiple carrier networks, enabling us in 2003 to launch some of the first SMS short code programs in North America, including the first premium program to operate in both Canada and the United States.
In 2004, we created Canada’s first approved mobile commerce initiative and launched North America’s first live television text-to-screen programming. This was followed with the first fully-automated, user-generated television channel in 2005.
In 2006, we staged the first mobile-ticketed concert in North America and signed one of the first “mobile agency of record agreements in the marketing industry. These and other achievements were recognized by the Canadian New Media Awards in 2007 when we were named Company of the Year, and by Deloitte who included us in their technology and wireless Fast 50 companies.
In 2008, we expanded our broadcast solutions with MMS-to-screen and created the first fully transactional mobile ticketing solution in North America, which received a Best In Class award at the international Interactive Media Awards in 2009, a year in which we also opened a second office in New York and launched innovative campaigns incorporating iPhone applications, QR codes and mobile donations.
Today, now as OLSON mobile, our capabilities continue to expand to include location-based services, mobile applications, social media integration and much more. Our team has expanded to include veterans of both the wireless and advertising industries as we continue to develop expertise and tools to meet our clients’ business objectives using the mobile channel.