Toronto, Canada – July 26, 2010 – Mobile marketing agency MyThum Interactive (mythum.com) and award-winning beer brand Molson Canadian have launched a new mobile application that lets consumers earn virtual badges from their phone every time they do a summer-defining activity like catching a fish or going camping.

The Molson Canadian “Seize the Summer app is the first mobile application in Canada to offer extended two-way integration with Facebook. Participants can earn virtual badges every time they enjoy Canadian summer activities, then share their badges through the social media network. The app is tied into a contest, with every badge posted giving the participant a chance to win one of 16 amazing cross-country trips.

The downloadable application launched for BlackBerry and Android devices in early July and for iPhone today.

“Molson Canadian has embraced mobile as a core component of its relationship marketing activities since 2006 said Mike Carter, President of MyThum, Canada’s leading mobile marketing agency. “Molson has long been an innovator in mobile marketing, and this app provides a great opportunity to reach new consumers and engage their existing brand advocates even further.

The Molson Canadian “Seize the Summer app is available as a free download from BlackBerry, Android, and iPhone app stores, and more information can be found online at facebook.com/MolsonCanadian. The contest closes August 27, 2010.

About MyThum Interactive

MyThum Interactive is a full-service mobile marketing agency that connects brands to consumers through their mobile device. Leveraging its proprietary technology, access to wireless networks and deep understanding of the mobile consumer, MyThum enables clients to engage and interact with target audiences, then build and manage relationship marketing databases to provide an ongoing, measurable communication platform. Learn more at mythum.com.

For more information, please contact:

Mike Brown
VP Business Development
MyThum Interactive
416-848-4115 ext. 257
mbrown@mythum.com

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