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With so many new mobile technologies emerging, it’s easy to be distracted by shiny objects. While we’ve always been on the leading edge of mobile marketing, we work with our clients to keep the balance between innovation and consumer adoption. Here are a few examples.
Wireless Amber AlertsMobile AlertsThe Canadian Wireless Telecommunications Association (CWTA) initiated the development of the Wireless AMBER Alerts program in Canada as a valuable new method to provide the public with immediate and up-to-date information about a child’s abduction… Learn more
Molson Canadian Seize the SummerMobile App‘Seize the Summer’ is the latest installment of Molson Canadian’s “Made From Canada” brand platform, launched late 2009 to bolster the brand’s ties to the country of its birth… Learn more
Coors Light Colder ThanMobile AppAs part of the “Cold Certified” positioning, Coors Light developed a crowdsourcing campaign that reached out to consumers to submit potential advertising slogans… Learn more
Sony Reader CouponMobile Social Media IntegrationSony Canada wanted a mobile infrastructure that would make it easy to deploy multiple ongoing campaigns… Learn more
Punch MuchInteractive MediaCTV and CHUM Television were pioneers in the integration of mobile with broadcast media, having launched some of the first text-to-screen programming in North America with us in 2003… Learn more