Live Nation Rogers Wireless Box Office

Mobile Web & Ticketing

Client Objective Through a partnership with Rogers Wireless, Live Nation wished to create a complete mobile ticketing solution where consumers could browse events, order tickets and receive them in a mobile format that could be redeemed at the event.

Solution We created the Wireless Box Office, North America’s first fully transactional concert ticketing mobile web site. Consumers visit urmusic.ca from their phone and click “tickets; they are then directed to a page where they can browse for local events by artist. When they find an event they like, they can order the tickets and pay for them from the phone using their credit card. Following payment the ticket is issued directly to the mobile phone as a 2D bar code which can be scanned directly from the phone at the venue. The mobile web solution is optimized across multiple device platforms and handset types.

Results The Mobile Marketing Association awarded the Wireless Box Office as North America’s top multi-mobile channel program of 2009. Live Nation sells thousands of tickets each month and is currently developing enhancements to the program to build on this success."

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