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With so many new mobile technologies emerging, it’s easy to be distracted by shiny objects. While we’ve always been on the leading edge of mobile marketing, we work with our clients to keep the balance between innovation and consumer adoption. Here are a few examples.
Coors Light Colder ThanMobile AppAs part of the “Cold Certified” positioning, Coors Light developed a crowdsourcing campaign that reached out to consumers to submit potential advertising slogans… Learn more