With so many new mobile technologies emerging, it’s easy to be distracted by shiny objects. While we’ve always been on the leading edge of mobile marketing, we work with our clients to keep the balance between innovation and consumer adoption. Here are a few examples.

Wireless Amber AlertsMobile AlertsThe Canadian Wireless Telecommunications Association (CWTA) initiated the development of the Wireless AMBER Alerts program in Canada as a valuable new method to provide the public with immediate and up-to-date information about a child’s abduction… Learn more

Coors Light Colder ThanMobile AppAs part of the “Cold Certified” positioning, Coors Light developed a crowdsourcing campaign that reached out to consumers to submit potential advertising slogans… Learn more

Sony Reader CouponMobile Social Media IntegrationSony Canada wanted a mobile infrastructure that would make it easy to deploy multiple ongoing campaigns… Learn more

Ford Mobile Offers DatabaseMobile CRM and CouponsFord and Lincoln were interested in extending their Genuine Parts andService special offers to mobile, delivering the offers by SMS to a database of customers… Learn more

Ford and Lincoln Product InfoInformation on DemandFord and Lincoln were interested in providing consumers with the ability to access details about their cars directly from the mobile phone… Learn more